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It absolutely will NOT be a system seller at first. No new IP ever is. However, if word of mouth spreads excitement over the game well enough, it could become a system seller later. See Pokémon generation 1. It started with abyssmal sales, but word spread and it grew out of control to be the one Nintendo franchise that can consistently compete with Mario at his best. I don't expect that with Splatoon, but I do expect first week sales to be horrible and look rather like a flop but the legs to grow and eventually sell systems.