American Sniper only dropped 28% in its second week...

[Landguy]

disolitude said:

I don't think this is strange at all considering we are talking about American box office.

American folks like to watch American biased war movies.
Japanese folks like to buy Japanese made consoles.
Canadian folks only eat maple syrup made in Canada.
etc

American Sniper is one of the 1st truly succesful movies based on the Iraq/Afgan wars.  Most of them have been favorably mentioned by the critics, but mostly non-factors at the box office.

I have yet to see the movie, but the messaging in the ads seems to be selling the human side vs the usual combat side.  THat seems to make people gobble up war/conflict story lines.  

Here is some interesting takes from Box office observers : http://www.boxofficeprophets.com/column/index.cfm?columnID=17290

I disagree a bit with their opinion.