| SpartanFX said: Sony is the most innovative to me ( I am an engineer myself),,not in gaming but in electronic devices like TV,,,just go and take a look at OLED TV and you see why they are innovative.. Or take a look at their flexible TV here: http://youtube.com/watch?v=lILJdYoxuGE now that's engineering. nintendo is a very innovative gaming company(ofcourse in gaming only) MS? I m not so sure on that one(if marketing is engineering then I guess yea) |
Bolded the key part.
You're talking about engineering, Businessweek is talking about bringing consumer products to market. I'm not trying to judge one definition as being superior to the other, but they're two very different things.
Develop all the spiffiest widgets and gizmos in the world, and if none of them find a home with a substantial segment of consumers, Businessweek doesn't care.
People often talk about how all the tech in the Wii and wiimote is old and none of it was actually invented by Nintendo. This is true. The innovation is how Nintendo brought all that old tech to the market and caused a sensation. When flexible displays are brought to the market and make a fortune like the Wii or the iPod have, then they will be the kind of innovation that Businessweek cares about.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
