Will the potential of Splatoon and Mario Maker be let down by marketing?

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Samus Aran said:

If every major game gets support for Nintendo's stable of characters through amiibo, their franchises will blend together into a homogenous mush. The won't have as much individuality any more. They're already seen as "the guys who just milk Mario and Zelda", they need to change that perception, not add to it.

Said by people who will never buy a Nintendo console. The Mario amiibo support for splatoon makes sense. It wouldn't make sense in let's say Pokkén Tournament (Tekken cameos on the other hand) or Metroid (besides stickers in MP3).
Did anyone complain about the Metroid cameo in DK: TF? People love that shit. Cameos won't make DK blend with Metroid lol.

There are plenty of people who would be open to getting a Nintendo system if there was less negative stigma attached. 

Nintendo needs to work on improving their woeful image among the nerdcore by showing they can be "cool" again.