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torok said:

What I see on this thread is that everyone holds Steam in a way higher account that it should be. This is technology. 7 years ago the best phones were Nokias with Symbian, Windows Mobile devices and BBs. Where are they now? Dead or in life support (or their successors are). The real sillyness is on people that think that anything is written on stone in technology. I'm just presenting a hipothesis. I presented my reasoning. And until now, nobody gave me a contrary argument better than "I like Steam" and "no way".

And some people hold Microsoft or the Xbox brand in a way higher account that it should be. Sure it could happen if Microsoft does everything right and Valve does everything wrong the next years. But the chances for that are very slim and all your examples of fallen market leaders / big companies could not only happen to Valve, it could also happen to Microsoft (or Sony, Nintendo, Apple, Google, Samsung, Intel, Nvidia...)

For now Microsoft has a much worse track record in killing off their services or devices than Valve.

They COULD offer better deals than Steam and Steams partners if they really wanted, but nothing hints that they are willing to enter a race to the bottom. Premium apps in the Windows Phone Store or the Windows Store are costing at least twice than on iOS or Android in many many cases. The red stripe deals are rare compared to the flood of price reductions on iOS, Googles play store and Amazons AppStore with its free apps per day; most red stripe deals are still priced for 2 - 3 bucks while many iOS/Android deals are for 99 cents or even free. Most PC games available in the Windows store AND in other PC stores (Steam, GOG, Humble Store, retail, Origin's "On the house" games) have rarely the best deal in the Windows store and most Xbox deals of multiplatform titles are more expensive than the PC versions.