Xbox One is going to be advertised and promoted to hundreds of millions of people this year, every time they turn their PC on

[S.T.A.G.E.]

Panama said:
And to play devil's advocate, the announcement of Fable Legends and cross platform multiplayer means that there will be more console exclusives to come to PC, thus making the purchase of an XBOne moot for PC enthusiasts.

Nailed it :^)

Microsoft is throwing PC a bone like they always do. Their killer apps like Gears and Halo that people buy Xboxes for will not be jumping to PC. The day Microsoft brings those two games back to PC the majority of PC gamers will write off the Xbox saying it has no exclusives for good. Thats what they want...a reason not to buy it. My advice is...don't give them the satisfaction because they dont care about the survival of your brand. They just want to play what they cant touch.