Xbox One is going to be advertised and promoted to hundreds of millions of people this year, every time they turn their PC on

[Ninsect]

Ka-pi96 said:

Ninsect said:
I think most PC gamers will still use the usual Steam programs etc. The ones who are most likely to use the Xbox app are, ironically, Xbox fans to begin with.

It isn't just PC gamers that will see it though. It is everybody that has a PC, which is probably the vast majority of console gamers as well...

So everyone will see an XBox One logo...if they use the Xbox App? I would hardly call that promotions to hundreds of millions of people, most of whom have already heard of Xbox.