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I think I may have said this before, but IMO Nintendo needs to do the following (numbered for reference, not preference ;)):

1)Improve their online features, to be more in line with PS4 and XB1.
2)Focus on making games the way they're doing Splatoon, going outside of their comfort zone.
3)Invent new IPs that appeal to a wide variety of gamers, more targeted towards the PS4 audience.

4)Upgrade the system's capacity or bundle a bigger HDD with Wii U.

5)Nintendo also needs to milk their lesser known IPs a bit more, maybe make new games using characters they haven't in their own games before.
Creating a proper lore behind those characters that gamers can really sink their teeth into.

6)Create a forum to get ideas from their fanbase and gamers in general or perhaps have a team of staff that lurk around various gaming forums to get new ideas that they can build on.

7)Poach indie teams for new talent to create new studios and actually build an identity for those teams like Sony has done with Naughty Dog and their various 1st party studios, that way people will know who to ask when they want more killer games from that studio.

8)Create Nintendo Theme Parks, Film/TV Studios and do what they always should have done by marketing the IPs fully with Mario, Zelda, Starfox, Metroid and various other movies and TV shows based around those characters, failing that partner with Disney or some other huge company (Dreamworks, Universal or 20th Century Fox) and have them make movies or TV Shows based around those Nintendo IPs and make sure Nintendo's name is plastered all over it.

9)Market Wii U, with a decent price drop and bundles and actually put adverts on mainstream TV for the system and it's current library and future line-up of games incoming.

10)Do more Directs, with Wii U as the focus and for their biggest games perhaps hold a direct that is aired on national TV, with a major celebrity as the host, someone who is very entertaining and preferably a gamer, with a cool image.