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Marketing is the crucial area they must improve. That can grow fan bases and improve demographic diversification. Their marketing since May has been *better* but still lacking. And they still don't have that one commercial that will really sell the Wii U in the minds of people as a legitimate contender. Look at Get N or Get Out or Wii Would Like to Play or Now You're Playing With Power, Super Power. Not all these campaigns accompanied large libraries; heck, the N64 library was very small. But they made the device desirable, they gave it an image that attracted a wider range of individuals. The Wii U needs that kind of marketing, like what the PS4 had at the start of 2014, which wasn't concerned with what was out but what was coming and - more importantly - the desired image of the platform itself.