Over the holidays someone left their iPhone at the local Farmer's Market in my area. Having lost my phone, I decided to take it in to the local Apple store to see if they could locate the owner. The main screen was locked via password so I had no way of calling the owner of the phone or anything like that.
Long story short, it belonged to a greatful 40-something woman who called the phone and came by and picked it up from my house. What I did notice though from her lock screen was that she was getting these Clash of Clans notices.
I was just thinking ... she games on her iPhone, probably on a regular basis too. I'm sorry but smartphone/tablet gaming has simply infiltrated the true casual mainstream in a way that the Wii and Kinect (devices that maybe casuals used once or twice a week after the hype wore off) never could manage.
I also fly a lot and I've said this before, but at virtually every airport, where there's a hundred families in plain view, the number of kids I see playing on their own or their parents iPad/iPhone/tablet outnumbers traditional gaming devices by like 10 to 1 *easily*. I'm probably being very generous to traditional handhelds too, nowadays it's only a few times in a blue moon that I see a kid playing on their DS/3DS versus a tablet/parent's phone, and again because I travel a lot I see tons of families waiting to board their flight all the time.
I think sometimes "hardcore" gamers who are stuck on their message boards really don't know what's happening on the front lines as it were. This isn't a battle anymore, this is a full on rout.