Soundwave on 20 January 2015
| Mummelmann said: To anyone citing the "casual gamer" as a deux ex machina to get the Wii U into decent level of sales; these people are already gaming, on their iPad, smartphones, social games and browser games and the possibilities are only growing in all these market segments; these consumers have no mind towards home consoles regardless of price, software or advertisement when they're already doing what they want to do. The casuals is a lost cause, this is one of the main reasons why MS got rid of the Kinect so quickly; they realized that regular gamers had no interest in the shallow implementation that was being offered at the time and they saw that a more shallow customer base was already getting their fix elsewhere and for a fraction of the price and with greatly increased mobility and flexibility and connectivity; it simply could not be matched by a static device such as a home console. |
Yeah exactly. Smartphones/tablets are simply the perfect consumer device for casual gaming far moreso than even the Wii or Kinect (platforms anchored to the living room) could ever dream of being.
Cheap, incredibly simple to pick up and play arcadey/retro style games, portable, and of course with all the other functionality that casuals are more interested in to boot (Facebook, Twitter, Instragram web browsing, email, texting, music, etc. etc.).
There's no woman who take a Wii or Kinect over an iPad, and women were really a big part of the Wii's initial success. Apple completely took that away.
