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ZarskiSold said:

opinion matters not, as partely it does mean just that as MS said them selves they are in it to WIN it, whats so hard to grasp about that ?

Marketing speak is not something to be taken as gospel just because it fits with the juvenile idea of "first is the only thing that matters" and backs up your specific argument.

A product can be successful without being number 1.  Are both Gillette and Schick successful razor brands?  Yes.  Are Google and Apple both putting out successful phone operation systems?  Yes.  In both of these scenarios is one in first place and the other not?  Yes.  Does that change their success?  Nope.