I have for a while thought that Splatoon bundle and, if they are going to do one, price cut around that time could be a good idea. I was even thinking of the free digital game promotion with Mario Kart 8 - doing that with their widest appealing game was obviously a move to help consoles and put the Wii U on the map as much as possible, which I think worked. Doing something similar with Splatoon couldn't be expected to do the same for the hardware, but it could really help make Splatoon big if that's what they are going for, and offer a good incentive to buy a Wii U at that time which a new IP alone wouldn't give.
We will have to wait and see how Nintendo handles Splatoon. It could just be another game for the library, maybe one they hope can do about as well as Hyrule Warriors at best. But since its announcement I have got the impression that it was meant to be a big game for them, and even things like its placement in PR (it was the only other thing listed in a sentencd along with New 3DS and Majoras Mask 3D in their recent NPD statement) and the time of its release suggest they have high hopes for it. I could be wrong, but if they are hoping for it to be their second biggest Wii U game this year they will need to do something special for it.
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