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And btw shoe stores do this for Air Jordan sneaker releases too. They generally only allow a customer to buy 2 or some instances ONLY ONE PAIR of Jordan's when a Retro release is scheduled.... Technically I understand why they do this though... everyone should have access to them at a reasonable price.

Some stores even go so far to do a RAFFLE and they will call you if you won the raffle to purchase your sneakers in the size you wanted (Jordan's sell like crazy meng)!!