I'm a bit baffled by this move. Why did they not just make this offer a permanent extension to the holiday price? Why raise the price again for 8 days, confuse retailers and consumers, then drop the price again. If the aim was to keep customers buying in large numbers to take advantage of what was advertised as a short and limited sale period, why not on the very last day just release a statement along the lines of "Due to the incredible reaction from consumers to the new Xbox One price point, we have decided to continue to offer the console at this price point for NA consumers...etc". No strange price swings, and no annoyed customers to deal with.
Was this call really made in one week? Or is lowering, then hiking, then lowering again a vaild strategy?
This move also confirms what we knew already, MS are lazer focused on their home market and this is definitely the best move for them.
Also, to those insinuating that money is no concern to MS, this cut should and would have been the same worldwide if that were the case. They particularly need to try and generate some momentum in Europe.
