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I doubt this will affect the PS3 version much as i'm sure Sony will have ad's for the game that end with the PS3!

I mean GTA has always been associated with the PS brand and i doubt this will change much... The PS3 is outselling the 360 in 'Others' by a healthy margin each week so it is safe to assume that come the launch of GTA4 the PS3 will still be on top, but the 360 will get a modest boost :P