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The cost of your controller can't exceed a quarter of the cost of the console itself.

You have to be able to connect 4 of any kind of controllers to your new console. Not being able to find gamepads in stores or being able to use more than 1 gamepad is really poor planning.

Unique console design and shape. You can't give your console the shape of any of your previous designs. It needs to stand out as its own machine. Also helps consumers realize that its a new thing and not maybe a redesign of a previous console.

New console name!

Hardware power matters (to 3rd party publishers) A architecture that 3rd party publishers can't complain about would mean more 3rd party ports. More 3rd party ports means less of a chance of game droughts.