I dont hate, i dislike some companies in accordance to the service they provided me with their system.
If the console broke then i will be extremely displeased with the company. If said company fails to deliver software that i would expect from them, i will be displeased. If the company charges for things it shouldnt or tries to gauge me, i will be displeased.
The displeasure phase lasts about 1 generation until they can prove to me they changed their ways. If yes, i will consider them again, if not i will keep away.