sony is a zeitgeist-y, thoroughly middlebrow company that likes to pretend it's edgy, the console and consumer electronics (though increasingly less so) equivalent of apple in every way (and indeed, steve jobs, that hack, tried to get sony to run mac os on their defunct vaio line back in the day). like apple, they are frequently all hype, and if not they're latecomers to stuff other people have been doing forever (killzone, meet halo; ps all-stars, meet ssb; littlebigplanet karting, meet mario kart... and it goes on...).
microsoft makes a lot of great software and sometimes some great hardware (the laptop replacement surface 3 is terrific, for example) but the xbox has always been clunky, bulky and a dudebro (and little kid) magnet. contrary to what people say about kiddie nintendo, i'm pretty sure xbox live has the youngest population of any of the three online services.
nintendo makes some questionable marketing and hardware decisions, but of the three i think it's by far the one that most consistently delivers on innovative gameplay ideas. but c'mon, give me a damn web-based storefront for the eshop. allow me to buy stuff on phones and tablets to play on your systems. make it easier for me to buy your shit.
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