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Every New Super Mario Bros. has sold very well. Some better than others for obvious reasons.

New Super Mario Bros. 29.61M
New Super Mario Bros. Wii 27.82M
New Super Mario Bros. 2 8.37M
New Super Mario Bros. U 4.54M
New Super Luigi U 1.97M

However, Nintendo seems to develop only one game of the franchise for each console (with the exception of the NSLU DLC).

The development costs shouldn't be too high either. People obviously want more Mario games, so this might help to shut those people up (probably not though).

The quality might be lacking over the years, but just from a sales perspective, NSMB should be an annual franchise.



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https://www.youtube.com/user/RealGamingExpert