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Because super hero movies = Big bucks at the Box Office. Just look at HANCOCK with Will Smith... a total invention of Hollywood and it made tons of money... It's been like this since Spider Man 1.

Edit: They can completely SUCK too (Hancock wasn't that good, Super Man Returns was bad and Man of Steel was "meh") but that didn't stop loads of people from seeing it. People really have to stop feeding the beast (I'm no expection).