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Like somebody already mentioned we should consider that not all new games are sold for $59.  

If you look at Best Buy (.com) they have the following break down for new games at certain price points (amount of games in parentheses)

 

  • Less than $10 (78)
  • $10 - $19.99 (277)
  • $20 - $39.99 (143)
  • $40 - $49.99 (20)
  • $50 - $99.99 (58)
  • $100 and Up (8)

 

Very close to 50% of all new games (as in not used) are sold for under $20.  And this is after most the holiday sales are over.