Is it normal to have "microtransactions" in $60 AAA games?

[Neodegenerate]

Ruler said:

they are cheaper now dueto technology becoming cheaper. Cartridges used to be more espensive and so did CDs/DVDs in the earlier stage. Yet they still want 60 bucks full price along DLC and Microtransactions.

The physical item has gotten cheaper but the production of the actual content continues to grow in cost.  As people demand better graphics, more voice acting, motion reference/motion capture, the costs continue to increase.  Microtransactions are a great way for these companies to obtain more money to help with their bottom line while not increasing the price across the board on all gamers.