Is Nintendo the Only Company in Gaming that Knows How to Find Blue Oceans?

[misterd]

dallas said:

" leaving Nintendo a chance to revisit it's past philosophies of increasing interface to drive sales.."

 

 

 think that you misunderstand nintendo's philosophy, Thesource.

The "blue ocean" naming of it's corporate strategy, is simply an appealing name and has no other significance.

The critical area of its current strategy has nothing to do with the wii remote thingy, the main focus is that Nintendo is using yesterday's technology, yesterday's old but still OK computer innards, so that it can deliver easy to make games that everybody can afford. While sony is clumsily getting its act together, nintendo's easy to make games have already been selling very well, and have a big audience not only b/c of the nintendo brand but b/c most people would be able to afford its products.

Actually Blue Ocean refers to a specific marketing strategy. The term was not coined by Nintendo. It refers to the strategy of leaving the "red seas" left bloody by competition in favor of new, open uncontested (and profitable) waters. In this case, it is not the price that Nintendo is using to appeal to new gamers. The prices eventually drop for all consoles, but these new gamers never bought them. Nintendo believes that the complex controls of traditional consoles intimidated nongamers, and wanted a simple interface to overcome this barrier. The DS started and validated this idea (think Nintendogs or Brainage), and the Wii expands it.