How can anyone say this without knowing the game's budget?
Let's look at it from Nintendo's perspective. They will likely get about an average of $40 /copy on the low end (digital sales give 100% revenue, and retailers will vary in cost.) $40*500,000 copies sold (current sales) = $20 million in revenue. Do you think this game cost more than $20 million to make and advertise (Nintendo barely spends on marketing)? I think Nintendo could've broken even on it to be honest. They probably spent a quarter of that revenue toward Sega for publishing rights, and the rest to fund game developement. Additionally, we don't know what additional revenue the release of the game has induced in Wii U sales. Even if this game is not a system seller, it diversifies the platform's game library and might cause higher demand for the Wii U, despite it not selling one console in itself.
From Platinum's perspective. The game lets them have jobs to support their families, while they probably didn't net a huge profit, they are still sustaining their developers.
From Sega's perspective. They got money to cover whatever investments they put into their version of Bayonetta 2 and probably extra on top of that.
Maybe I'm missing something though. Maybe costs do exceed revenue.
