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The current record holder is Halo 3 with 300 million in one week but GTA4 has the benefit of being a multiplatform release. The beast is unstoppable:

Several industry analysts also told Daily Variety that they fully expect "GTA IV" to come close to and possibly exceed $400 million in sales out of the gate.

source 



Currently playing on PS3: God of War III

Currently playing on Xbox360: Final Fantasy XIII

Currently playing on NDS: Chrono Trigger