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Because for whatever reason, everyone groups things to do with Nintendo as "Nintendo"; "Nintendo best developer", "Nintendo = Childish" , "Nintendo is same old Mario & Zelda" , "I own a Nintendo!".

It's something to do with the name....
Nintendo.

Too subconsciously catchy?

edit: As someone stated a good point, "Ead1234 ect" are always just "Nintendo" in game credits and things.