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Insidb said:

I have always been a PS fan, but that doesn't strike me as a "great," much less likely outcome. It also doesn't strike me as the type of insane investment that a company as successful as MS would ever make.

The fact that they sold a ton of consoles at a reduced price is largely contingent upon market context. MS was competing with a lower cost, more powerful alternative, so they reduced the price to a point where people would choose the X1 over the PS4. That has a whole lot to do with the market space and very, very little to do with customers adopting the perception that the XBox is a brand you only buy on sale.


just wait till new years sales plummet, and ill be plain as day to see. 

Though ill give you it that could just be X1 being weak product and selling low.  Not yet the perception of buy only when on sale.