Aphelion on 01 January 2015
| Insidb said: I think MS revived the brand by damaging its viability. From a corporate perspective, they are throwing good money after bad; when you have a product that you have to sell at a loss to move, you usually discontinue the line. From a brand perspective, all that matters is that the consumer has confidence in the product and buys it. I'd hate to be Phil Spencer right now, because there must be immense pressure to make the X1 a viable product in 2015. Regardless, the brand value has been salvaged, and I would suspect that other companies would have to pay a premium to secure it from MS. |
They revived the X1, at the cost of the brand.
Im confident that you dont buy a abox anytime but on sale, would you deny that ?
