By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Insidb on 01 January 2015
Edit Thread
Aphelion said:
Bass_salts said:
Aphelion said:
Bass_salts said:
Looks like Xbox is continuing the holiday domination. The gap for December will be significant. North American gap will be reduced even further. Interesting.


Not really, its a very strong happening where a strong product that sales great all year vs a weaker one that relies on bundles giveaways and "temporary" price cuts for the holidays.  It happens in many markets where the weaker lesser seller is forced into losses to maintain relevence and save their minority share doring short term sales bonanzas.  Good for the consumer, a death trap for the product and brand.


A death trap for the brand that is Xbox?  Ok I've heard it all now. 

Conditioning the industry that your product is weak 90% of the year and only sales well on fire sales is great in your mind right?  cuttign price by near half in one year is a testament to its strength in your eyes right ?

X1 and MS failure with it has severly damaged the brand, given all the lies and price cuts and giveaways needed to sale anything they have badly devalued the brand.  Xbox is no longer a product you buy early or day one.  Now you wait a year and buy it for half the price.  

I think MS revived the brand by damaging its viability. From a corporate perspective, they are throwing good money after bad; when you have a product that you have to sell at a loss to move, you usually discontinue the line. From a brand perspective, all that matters is that the consumer has confidence in the product and buys it. I'd hate to be Phil Spencer right now, because there must be immense pressure to make the X1 a viable product in 2015. Regardless, the brand value has been salvaged, and I would suspect that other companies would have to pay a premium to secure it from MS.