| lanzelotz said: Regarding Nintendo games being for kids, wouldn´t it be interesting to examine at whom the Nintendo marketing is aimed. In my country (Germany) the target group of Nintendo advertisement is cleary kids - and to a degree parents. Why would Nintendo direct their mass communication towards kids, if Nintendo wouldn´t percieve them as their target group? Nintendo has that kids/toy image, because they themselve promote that image. |
Ya Nintendo has always strived to be the Disney of the video game industry. Basically they go for the family friendly approach, games that kids, teens, adults can enjoy together.
2D Mario for example has a strong child appeal while also using nostalgia to lure in teens/adults who played it when they were younger just like Toy Story 3/Monsters University not only attracted kids but also the people who watched their predecessors 10+ years earlier.
Then their are also more mature games that are designed more for teens/adults but are also acceptable for kids, examples would include Legend of Zelda for Nintendo and the Marvel movies for Disney.
So Nintendo chooses the whole family type of approach versus the just kids or just adults approach. Games marketed at kids that also appeal to adults and games for adults that are also child appropriate.
When the herd loses its way, the shepard must kill the bull that leads them astray.
