lanzelotz on 29 December 2014
Regarding Nintendo games being for kids, wouldn´t it be interesting to examine at whom the Nintendo marketing is aimed. In my country (Germany) the target group of Nintendo advertisement is cleary kids - and to a degree parents. Why would Nintendo direct their mass communication towards kids, if Nintendo wouldn´t percieve them as their target group?
Nintendo has that kids/toy image, because they themselve promote that image.
