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jlmurph2 on 24 December 2014
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Burek said:
jlmurph2 said:

This is why I think they're losing money. More than 1 person usually goes to the theater together which brings in more money. But renting it for $6 for 24 hours gives the opportunity for a full family to watch it multiple times.

You're looking from one angle. I see it from another: They are making an extra $6, because a family that paid $6 for the download would not have gone to the movies at all and spent $30-50. 

$50 for a family of four is a lot of money for a potentially bad movie, but for $6 they'll take the risk. At least, if the movie sucks, they don't have to walk out and drive back home, they can just press Stop and go to bed.

What about the guy and his girlfriend or husband and wife who wanted to see it for a date? Now they don't have to spend that money, they can just spend $6 and watch it at their place. Or a group of 18-23 year old friends in college who like seeing movies in a group?

The family thing was just using his example. No parents are taking their kids to see this movie anyways.