jlmurph2 said:
This is why I think they're losing money. More than 1 person usually goes to the theater together which brings in more money. But renting it for $6 for 24 hours gives the opportunity for a full family to watch it multiple times. |
You're looking from one angle. I see it from another: They are making an extra $6, because a family that paid $6 for the download would not have gone to the movies at all and spent $30-50.
$50 for a family of four is a lot of money for a potentially bad movie, but for $6 they'll take the risk. At least, if the movie sucks, they don't have to walk out and drive back home, they can just press Stop and go to bed.







