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jlmurph2 said:
Ninsect said:
MoHasanie said:
Way too expensive. I suppose its a smart thing to do considering the movie is quite popular right now. Although I'm surprised they aren't afraid of more hacks.

Again, how is $6 way too expensive for a brand new movie? Did you want to pay $2-$3 or something? To see a movie in theaters each person needs to pay $10+ while with this a whole family can pay only $6 in TOTAL to see it first

This is why I think they're losing money. More than 1 person usually goes to the theater together which brings in more money. But renting it for $6 for 24 hours gives the opportunity for a full family to watch it multiple times.

You're looking from one angle. I see it from another: They are making an extra $6, because a family that paid $6 for the download would not have gone to the movies at all and spent $30-50. 

$50 for a family of four is a lot of money for a potentially bad movie, but for $6 they'll take the risk. At least, if the movie sucks, they don't have to walk out and drive back home, they can just press Stop and go to bed.