Burek on 24 December 2014
| jlmurph2 said: Well either way, Sony is losing a ton of money on this. They're skipping the overpriced theater release's profits and going straight to the streaming with no dvd or blu-ray profits. Pretty sure this will end up on torrent sites by the end of the week. |
The thing is that theatrical releases split money about 60/40 in favor of theatres, so $6 from rentals actually makes about the same money for the studio like a $15 movie ticket.
And a $15 download is pure profit. And thus move in no way excludes a future retail release.
This movie's budget was 44 million. Without all this hype, it would gave probably tanked in the crowded holiday market, seeing it's a mediocre comedy at best. All this hype, along with a favorable earnings split will certainly make this movie much more money than before.
Not saying that it will turn profit in the end, but it will surely lose less.
As far as torrents and RoW, surely they never expected this film to do even remotely well outside the US.
