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kowenicki said:
I wonder if this is a tactic to try and make the hackers potentailly reveal themselves to the FBI or whoever?

The hackers promised further damaging data would be dumped if Sony went ahead and released the movie.

I think it's more of a tactic to start cashing in all the accidental advertisement. They are certain to make a lot of money from a mediocre movie. (Not that mediocrity generally prevents Hollywood movies from making big bucks).