Will a Nintendo home console ever reign on top again?

[Alby_da_Wolf]

GTAexpert said:

Alby_da_Wolf said:

The best options to let it free enough could be a joint-venture amongst all the other companies of Mitsui, the keiretsu Sony belongs to, or Sumitomo, a huge allied keiretsu that already has joint-ventures with Mitsui. Or maybe even both keiretsus, if I'm not wrong Sony is the only company in any of the two with strong interests in gaming, so the PS brand could be let free to expand without creating troubles to any other member.

I don't now what keiretsu is, but it seems good for the PS brand. The best thing to happen would be for SCE to become a separate company and merge with SOE. That can do wonders for the brand.

A Japanese kind of corporate group

http://en.wikipedia.org/wiki/Keiretsu

The way they are run could benefit Sony TV division too, synergies would allow it to survive as premium brand, while both keiretsus have electronics brands that at least outside of Japan are a lot smaller than Sony in TV premium segment and they could completely take over the value segment, where Sony can't compete without sacrificing profits.