| PenguinZ said: Using demographics describe sales is a rather flawed method of making this point... So I have a question. If Console A has the main demographic "X", does that mean that Console B has sold less units to that same demographic "X" compared to Console A? |
No it does not.
ie;
If ps4 had 12-17 as secondary and xb1 had 12-17 as primary, ps4 could still be selling to a larger number of 12-17 because the base number would be higher.
ie;
60% of 100 is still less than 30% of 300
That's why I don't use any figures in this calculation (in predictive text). I'm only taking the demographic supplied and removing it from the base sales. Since we know both demographic and sales, we can use the numbers, but since we don't know the numbers in the future, we cannot use the percentage to predict numbers, only other percentages. The conclusion in the OP is that if we set them both to 0%, x1-66% and ps4-45%, There is a 21% difference. This also fits in well with the 45 vs 55% that has been the case through the year, because 21% of 45% is 9.45%, and the difference between 45 and 55 is 10.
