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HappySqurriel said:

There is an upper limit on the number of people who are willing to pay (much) more than $200 for a videogame system. The XBox 360 launched for $100 more than most successful systems and has been out for 18 months without a price drop; we're hitting a point where anyone who was willing to spend $400 on an XBox 360 owns it.


Right. There are very few instance of a system priced more than $200 selling great. The PS2 did very well at the $300 price early on, but it didn't dominate until it dropped to $200. The Wii is doing great at $250 right now, it's really capturing the imagination of casual and non gamers everwhere, but it coming with a pack in game makes up for the extra $50 cost. I think the big question is what prices do the 360 and PS3 have to get to in order to get the casual gamer not willing to make a huge investment on a console interested. I'd say $200 for the 360 and $300 to maybe $350 for the PS3 factoring in Blue Ray if that becomes the standard. The soonest either of those things could happen is probably 2009. I don't think Halo 3 or even a price cut to $300 is going to give the 360 any kind of insane boosts, though they'll certainly help to some extent. For the near future they're hardcore gamer systems for those that can afford it.