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kowenicki said:
Yeah in the UK the PS4 deals are very, very good. really advertising the PS$ like crazy here, both 3rd party retailers and SONY ads.

At least in the UK, Sony dont seem to be just laying down and accepting the ONE deals.

Very competitive here. Possibly the most competitive maket there is.

Hard to call the week on hardware, possibly PS4 just edging it or a tie? Either way, both will be still selling gangbusters.


I think the reason why you are seeing more aggressive pricing in the UK is because both have more breathing room in the UK  as far as pricing.  I hate to say it but the starting price for both consoles was above what would have been acceptable in the US.... and I understand the taxes argument, but pound for pound, the entry price for an Xbox One now in the UK is over $200 USD cheaper than when it launched.  Neither Sony, or Microsoft are going to do that in the US.