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Right. Like "announcing" is the innovation now. I bet you believe two guys at Valve were then told to code a few lines within a few weeks and it magically worked. Even if it was a quick change at their end, the games to be released had to adopt new code to work that way and launch without being fully installed. So it's more like time to change Steam + time to change upcoming games + time to actually release those games.
Try to stay reasonable when you like something. This is a business of years of development. Nothing happens within a few weeks/months and people can have the same ideas; they are not unique across all human minds. I'm waiting for someone to drop in and post "Linux had this back in the 90s - Linux is teh gamni innovat0r" for some small program just to make this look even more funny.