ICStats said:
Ofcourse hardware makes more revenue, but revenue != profit. Games can make up to 70% gross profit, and hardware gross profit is usually in the range of +/- 5%. ~$4.0 Billion Hardware Revenue = +/- $200 Million gross profit on hardware. Actual Nintendo gross profit reported in last FY? ~$1.6 Billion so the estimate is right one the money. ~95% of Nintendo's gross profit comes from software. |
Way to pull my quote out of context. I never stated that higher revenue => higher profits from hardware. The revenue statement was one in a sequence of arguments presented in my post to argue the likelihood of at least 0% gross profit (breaking even.) In fact, you are arguing my point now. A +/- 5% profitability on hardware is quite similar to saying that hardware research and development costs are at the least covered by hardware sales. That was the point of my post. Now if Nintendo can reduce its software costs by producing hardware that enables that, it is a no brainer. Software sales will be more profitable on their hardware than their competition's. For reasons I illustrated: lower costs, saturatation of targetted consumer base on one platform, etc, etc. So what are some opportunity costs Nintendo forgives when it only produces software on its platform? A larger userbase to sell games to, and that is about it.







