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KBG29 said:

I see it as a failure to capitalize on their situation. Sony said in post E3 interviews last year they were ready to launch at $349.99 if MS had announced a $399.99 price point. They should have called MS on this price point and never let them get any momentum.

I said it as soon as MS announced this price point. Sony has to react, because Americans buy based on the dollar, not the value. This is why they won the PS2 era the way they did. You have to be ruthless when you have momentum, and are on top of the mountain. Now they have let MS rebuild, and gain momentum. No matter how much it is, it is steam taken away from the PS4 train.

In the end all sales matter. Whether it is 1:1 or 5:1 you never let off the gas. This is not a football game where you respect the other team, and run the clock down. America, Japan, Asia, EU they all matter. It is not about the overall picture, it is about complete domination. 

What situation? and why would do need to capitalize on anything when they already had a 1M lead in that territory. Which is now down to 700k. Mind you, this is the only territory that NA has a fighting chance and is still just one territory. You talk as if this gen ends this year. sony was wise not to match the price of the XB1. You could get an XB1 this season for $330 with two free games AC:U and AC4. And in some cases, with a gift card added to that. That means you were getting the XB1 for as low as $190. Can you imagine the kinda hit MS has taken to make this happen? Why in Gods name would sony want to do the same.

Do you know how bundling games work? Especially when those games are third party games. I still say we should wait and see what happens from january through to october next year. Lets see just how much momentum MS has built in NA.