They're making a lot more profit, that's for sure, but this proves that pricing is their biggest issue. If they want to keep their high profit margin while increasing Wii U sales, they need to release a gamepadless Wii U.
$300 Wii U console with gamepad.
$230 Wii U console with pro controller and NFC reader.
$80 for gamepad sold separately.
They need to start treating the gamepad for what it is, an option to enrich your gaming experience. Like Amiibo.







