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Sky Render said:
If I may suggest (and hopefully you're not too terribly angry at me at this point), text-based ads tend to work fairly well. Google uses them to great effect, since they're unintrusive enough for sorts like me who cannot handle moving elements on an otherwise static page, but are still quite visible and able to draw the attention of users.

I've had trouble with google adds downloading trojans on to peopels computers.  Those "Click to virus scan" even when you x them out they try to download something adds. Not sure if they ever fixed it, but i'd rather not find out.