For one, it was a late port if memory serves me correct, one of the few really good ones for Wii U but a late port nonetheless.
Secondly, Tekken's star has been in decline for a while, fans of the game will buy it but without any marketing push most of standard gamers didn't care even if it came with a movie tie in. Realistic "3D" fighters were taking a back burner to the "2.5D" fantasy side scrolling fighters at the time thanks to SFIV and MK9.
Lastly, the Wii U had a rough launch and many were already calling it dead in the water for the upcoming future systems later that year. Despite being a quality version of recent game game, most didn't want to gamble on it, especially when it wasn't even that much graphically superior to version available for cheaper on X360 or PS3 which had bigger online audiences.
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