Is It Safe To Assume That Black Friday's Sales Weren't As Good As Expected?

[TheWPCTraveler]

LudicrousSpeed said:
Who knows. But it's weird to assume the worst when if they did make some sort of PR they'd just be mocked for it. Damned if yyou do and dammed if you dont.

Overestimating negative values and underestimating positive values are both common practice in accounting.