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There isn't a single game series which can turn the race around nor will selling the console at a loss. The only way I can see Microsoft can win this is through buying a studio.....someone of the likes of EA or Activision. The others Take 2, UBI, Square Enix etc just don't have the scope. Nintendo would be interesting in that it would bring with it hoards of family gamers but this goes against the way the XBOX markets itself which is at over 18s.

If they do buy one of the large players, expect the other one to jump into bed with Sony though.