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Well, imo, I think GTA is more of a system seller than cod is... Just look at GTA V's sales! Sure, it doesn't get releases yearly but imo, it doesn't need to! The brand of GTA is way stronger than cod is so if MS buys GTA and makes it exclusive, a shit ton of fans will have a melt down and it will sell a shit ton of systems! (Unless they port it to the PC that is cause then the impact will be less but fanboys will cry none the less)

But at the sametime... Its not just about owning the IP... They also have to make sure they develop it correctly or else it wont really do anything



                  

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