I don't mind paying full, I've been buying digital before the release of the xbox one and ps4, I like the convenience of having whatever I want to play at the ready, and not have to dig through a stack of cd's
Important to note that I live outside of the US and there are no game stores like gamestop willing to buy my old unwanted games.
http://imageshack.com/a/img801/6426/f7pc.gif
^Yes that's me ripping it up in the GIF. :)